Digital Marketing Measurement Platforms and Their Function

Digital Marketing, also known as E-marketing or web marketing, is now becoming an important marketing tool in the corporate world. It makes use of the latest digital technology and tools to promote services and products using the internet and digital channels such as mobile phones, desktop computers and various other electronic media. It is basically the latest channel that is used for advertising services and products to the end users. A company adopting this method of marketing is actually not marketing its services and products directly to the end user but through a number of steps. It first collects the information from the prospective consumers. These can be obtained from surveys, focus groups, interviews and more.

digital marketing

After collecting the data, a digital marketing platform is then developed to support the process. Usually these platforms are available for free on the internet. The digital marketing platforms work by collecting information form the prospective consumers who may visit the websites. Based on the collected data, the platforms develop a series of advertisements and promotional messages to be sent to the customers. They also track the results of these advertisements and track the progress of the campaign through reports and analytics.

With digital marketing, marketers do not need to set up a physical store, hire employees and pay hefty salaries to employees as they have access to this wide reach of consumers all over the globe. Marketers now have the power to influence and persuade consumers even from remote locations using the internet. This is because the digital marketing channels are accessed online and messages need to be developed in a manner that it reaches the consumers instantaneously. The other advantage is that it does not cost as much as traditional marketing methods like TV, radio and print advertisements. These messages are also distributed instantly to all the registered or potential customers and hence costs much less than other advertising methods.

Digital marketing platforms allow marketers to control their campaigns and track the performance of their advertisements. The digital channels can be attributed to the budget, the reach and the demographics of the consumer. Marketers can attribute different levels of attribution for different segments of their products.

Another advantage is that there is no need for content creation and management, which frees marketers from this hassle. Marketers can concentrate their time and attention on the promotions and advertisement campaigns and let the digital marketing teams handle the content and the distribution. They can also assign a particular person or team to handle the social media monitoring and the response. Most of the time, marketers are able to monitor the performance of the campaigns with the help of analytical reports. Marketers are able to analyze the performance of the campaign and measure its success in terms of response and conversion rate and also get valuable insights into the type of consumers and the factors that lead to the success of the campaign.

Marketers use digital channels to reach the consumers. However, the digital marketing platforms are usually controlled by the marketers themselves. It is important to keep track of the consumers and to identify trends that lead to the increase in sales. There are different ways that marketers use to target the right consumers and these include pay per click, digital channels, social media monitoring and content targeting. In order to improve on the quality and quantity of leads, marketers will have to work on creating a solid relationship with their customers.

By providing useful information to consumers, digital marketing platforms enable marketers to build a better relationship with the consumers. By using the social media marketing platforms, marketers can reach out to the millions of users all over the world and this translates to a big chance of advertising to billions of people. This means that reaching a billion people will be easier than advertising to just a hundred million users.

Marketers can build a strong foundation by gathering quality data in the first place. Gathering quality data will help them measure results and determine what strategies to use in order to enhance their chances of success. However, data quality is not just about collecting all kinds of information from every possible source. It also has to do with how you present these data and what interpretation you make of them. When data is poorly presented or interpreted, marketers will end up having to deal with misinterpretations which can have a negative effect on the quality of their digital marketing measurement platform.