Link building is one of the most important aspects of search engine marketing. Backlinks to your site can bring visitors, increase credibility, and assist your brand position on search engines. That’s why it’s critical to include link building in your SEO strategy. However, that is precisely why it’s crucial to create proper link building guidelines for your own personal use and to consistently follow them as best you possibly can. Here are four link building 101 suggestions to propel your link building game to new heights in the next few years.
First, there are a lot of scams on the Internet that promise easy ways to earn lots of money online through “earning links”. You need to do your research and be aware of the various techniques that are being sold for unethical methods. Some of these online schemes are very convincing, while others come off as being too good to be true. Be sure to check out the website of a company before purchasing products or services, and don’t be afraid to call up a number and speak with someone about their SEO tactics if they are too unwilling to answer questions about their company. There are many reputable SEO companies out there with whom you can speak freely.
Second, be aware of the various tactics employed by unscrupulous individuals in order to infiltrate the seo industry and find ways to earn profit through link building. The search engines are cracking down on this kind of behavior as well, so you need to be aware of the different ways that unscrupulous individuals are working their magic. You definitely want to stay away from using any unethical tactics, but you also need to know what is acceptable under the search engines’ search terms.
Third, if you’re considering using pay per click campaigns to boost your web pages’ search rankings, think again. These types of campaigns have been shown to have a very small effect on search rankings, even when used on a regular basis. It is a much better idea to use natural SEO techniques to get your web pages ranked higher organically. This will save you a lot of money in the long run, and it will also give you more time to focus on creating quality content for your site.
Fourth, the use of social media by businesses is a growing trend that must be taken seriously. Social media is a great way to build links, but only when they are done properly. Don’t go overboard with the social media linking strategy in an effort to boost your search rankings with Google and other major search engines. Doing things like posting random links across the Internet to all of the social media profiles that you can think of is not going to get you anywhere, and it’s actually against the rules to do this in an effort to gain link building. A well-planned social media campaign, which uses carefully selected keywords and carefully structured posts and replies, will help you build links organically.
Fifth, never use anchor text in link descriptions or anchor texts on your web pages. Anchor text is the words that you put into the anchor text of an outgoing link, such as “click here” or “learn more.” Anchor text is highly effective in increasing your web traffic and improving your search engine optimization (SEO) efforts, but it must be used sparingly and within the context of your site. Don’t overload your anchor text with lots of irrelevant keywords, and don’t use it as part of a link building strategy.
Sixth, avoid using too many website owners in your link building campaign. There are many web directories where you can submit your links, and you should submit only to directories that are relevant to your target audience. You want to build one or two quality links from websites that are related to the target content on your website. If you submit to too many directories, you will only be hurting your marketing goals by diluting your effect on the quality of your link popularity.
Seventh, keep your link building techniques simple. Don’t try to do too much when promoting your links. This kind of advanced linking strategies is usually best left to the pros. The rule of thumb is: the simpler the linking process, the better.