The Growing Importance of Digital Marketing

Digital marketing is nothing but the part of advertising which use online and web-based digital technologies including mobile phones, desktop computers and various other digital media and networking platforms to advertise services and products. It is mainly divided into two sections: traditional digital marketing and digital online marketing. In traditional digital marketing, the advertisements are placed and displayed on websites. With digital online marketing, your ads are advertised online.

digital marketing

However, there is a digital marketing strategy for any kind of business, big or small. A digital marketing strategy should be flexible enough to suit any type of business. It is very helpful in reaching out new customers. There are many digital marketing strategies that you can opt for. For example, you can either go for the pay per click advertising or a campaign which will make use of search engine optimization. The first one is comparatively more expensive but gives you instant results, whereas search engine optimization takes a little longer but helps in driving in good quality traffic.

Email marketing automation is another popular and useful digital marketing strategy that helps you to send bulk emails. Apart, from that it also tracks the response from different segments. Such email marketing automation software makes use of subject lines, content, graphics and text in a customized way. Some of the popular features of such software are email campaigns, segmentation, landing page optimization, and more.

Social media strategy refers to traditional methods of internet marketing in which you create and develop websites using different platforms like blogs, forums, social media platforms, etc. These platforms help you interact with your target audience and drive more leads. A few popular social media platforms include Facebook, Twitter, LinkedIn, YouTube and many more.

Outbound and inbound marketing campaigns are the two main components of a digital marketing strategy. Inbound marketing campaigns are those that seek to reach the people who already have an interest in your service or product. Digital marketing campaigns make use of email marketing, SMS marketing, and web 2.0 strategies. On the other hand, outbound marketing campaigns target those people who are interested in your service or product but are yet to avail of it.

On the contrary, a digital marketing campaign thrives on user discovery. When a user acquires information about your service or product through any channel, he/she becomes an active consumer. Here, creatives work on increasing awareness stage by creating channels and content for users to find more information on your products or services.

On one hand, SEO, SMO, and PPC are the most popular ways of reaching potential consumers. However, due to their sheer complexity, they require a high amount of investment. On the other hand, creatives can easily handle and manage all types of digital marketing campaigns at a low cost. To get maximum benefits, the businesses should hire an SEO company with the experience of handling all forms of campaigns. These companies know all the tactics of the game and therefore can easily understand your requirements.

On the other hand, the traditional channels of advertising such as TV, radio, print, and Outdoor are becoming less visible due to the fast growth of mobile platforms. Thus, entrepreneurs need to understand the need of digital strategy for their business. In other words, they need to hire digital marketers that can drive traffic to their sites and boost their website’s ranking on major search engines such as Google, Yahoo, and Bing. In addition, the digital strategists can also take care of other advertising needs of the business. For example, if an entrepreneur wants to improve brand awareness, he/she can make use of Paid Search Marketing campaigns to promote the product or service.