The Pros and Cons of SEO Link Building
In the world of SEO, link building refers to actions taken to increase the total number and quality of backlinks to a site with the hope of elevating the search engine rankings for that site or page. These are often referred to as “organic” links which are created naturally by various users and publishers, as well as some bots.
In general, you would want your site to have a few good quality links pointing back to it, to make it appear as an authority in the particular niche you are selling in. If you happen to have a site which is in the minority in a niche, but is very well-established, you can get even more links to your site from other sites with high PRs.
It is important to understand the difference between organic and non-organic link building, so you know what to be cautious of. The organic link building is normally done through reciprocal linking, which means getting a link from someone who has already linked to your site.
This kind of link building is usually done through articles, blog posts, press releases and social bookmarking sites. A major problem with such kinds of link building is that the content has to be unique enough to make the other sites willing to give you their backlink. Also, you need to have a high level of quality in your content if you want to benefit from these types of links.
The other type of link building is called “black hat” link building, where a user may make a backlink by manipulating search engines or other sites. This is much like spamming, but it’s more unethical than spamming.
There are many problems with black hat link building, such as it being extremely hard to detect, and it usually ends up getting removed from search results after you have been caught. However, the end result is that your site will have a higher PR.
Of course, there are also plenty of advantages to both organic and black hat link building. For example, links from other sites are usually better quality, because they are established in their niche. This is because of the way that they got there, meaning that other sites know your site and know how well it stands in that specific niche.
The downside of this approach is that you can’t always trust the content of the link that you are getting. You don’t really know how it was generated, although there are tools which do provide links from certain sites, and you can trust these.
Backlinks from other sites are also often easier to obtain, because there are so many sites out there. This makes it easier for you to get lots of traffic, since it will be easier to drive targeted traffic to one site than to several sites.
This kind of SEO link building also gives you a chance to create quality backlinks through the use of article directories, which are another method of getting traffic through SEO. Another reason that people often go for this type of link building is that it allows them to get backlinks from people who are in their target niche, which is beneficial to their own websites.
In fact, there are a number of web directories, including Blogger, WordPress and others, where you can post an article with a link at the bottom, which links back to your website. This provides your website with another level of exposure, since these web directories will list your site in the search results of Google and Yahoo.
Backlinks can be just as useful when getting links from your own website. If you are promoting your own site, you can post an announcement on your site, but keep in mind that they will have to be relevant to your own site.
It is also helpful if you have a page on your site which you can place a link to that leads back to your website, because this way, people can go to your site for the link. Many people will put their link in their site, which will increase your backlinks and help you get more web traffic.