Freelance Digital Marketing – A Guide For Beginners
Freelance online marketing has quickly become one of the most popular ways for entrepreneurs to generate online income. Freelance marketing is also a perfect method to hone your entrepreneurial skills, develop new markets, and generate valuable relationships and networks with other professionals. The best news: freelancers are in high demand by big-name companies. Some quick facts:
Nearly nine out of ten businesses rely on freelance marketing to promote their products. This includes medical, retail, technology, entertainment, and many more. With the advent of social media platforms like Facebook and Twitter, internet marketing opportunities have gone from a virtual possibility to an everyday reality for countless entrepreneurs. Freelance online marketing offers great earning potential, since you don’t need to invest a lot of money to get clients. In fact, you can start for as little as $5 a project, depending on your skills and the type of project.
Before you can begin making money with your marketing efforts, you must first have a business plan. Business plans will make sure that you have a clear idea of what you want to accomplish with your marketing campaigns. To make sure you have a clear roadmap to guide you, here are three tips for starting a successful content marketing campaign.
Know your audience. Content marketing aims to reach out to a specific group of individuals through specific content. To be a successful freelance marketer, it is important to have a solid understanding of what types of people you’re aiming at marketing to. If you’re marketing to the middle-aged and elderly population, then SEO content marketing will be more effective than any other form of marketing. On the other hand, if you want to target younger internet users and readers, content marketing would be your best bet.
Work with social media. This is perhaps the best part about being a freelance marketer: connecting with your target audiences on the internet. There are several popular social media platforms including Twitter, LinkedIn, Facebook, and Pinterest. By using these platforms to build a social network for your business, you can easily update your clients about your latest products and services, communicate with them, and learn more about their interests.
Don’t underestimate the power of social media marketing strategy. While there’s no exact science to SEO content marketing, there’s definitely a science to Facebook and twitter (though not much of a science, but close). The key is to make sure that you expose your products or services to as many people as possible. By joining groups on Facebook and Twitter, as well as following the latest newsworthy events on your favorite social media networks, you can expose your business quickly to a new set of targeted clients.
Freelance digital marketing requires constant research into your niche market. You have to make a thorough assessment of what your prospective clients are looking for and what they want. Your content writing and SEO efforts must be geared towards targeting your specific niche. If your niche is dog grooming, do not write about general pet care. Likewise, do not submit articles pertaining to fishing to a blog about dog grooming. Your niche is the topic at hand, so do your homework.
Freelance marketers also have to consider their competition. As any freelance marketer knows, competition in any industry is fierce. One way to stay on top of the game is to become familiar with the other freelance marketers in your niche. Visit their websites, follow their blogs, and pay attention to what they’re doing. By keeping an eye out for trends in your chosen niche, you can employ clever tactics to differentiate yourself from your competition and bring in the potential clients.