Search Engine Optimization Strategies That Generate High Quality Backlinks
Definition: SEO stands for search engine optimization, which is the art of ranking higher on a search engine than in the unsearchable listings, called the paid listings. SEO is basically the technique of optimizing your web content so it becomes a high result for searches of some particular keyword. In simpler terms, SEO involves improving the visibility of the website in search engine results for targeted keywords. The most targeted keywords or search phrases are the ones that you insert into the text and titles of your web pages and links. These keywords or phrases are then made part of the URL, which is an important part of Search Engine Optimization.
Link Building: The linking process through the use of anchor text or other backlinks assists in improving the search ranking for a particular website or page. Anchor text links are links that appear on web pages and links are considered high-quality if they have been previously linked from a high-quality website. Links are also classified according to the sites that they link to, such as internal or external links.
Internal Link Building: Among the methods used to build links, internal link building is considered to be the most effective. Internal link building is done within a specific site or web page by using words that are closely related to the topic of the page or site. Keyword rich anchor text links are then embedded within the incoming links to make it appear more natural to the search engines. Internal link building is done to achieve higher search engine rankings for a site.
Paid Advertising: The use of pay per click ads and sponsored links are other popular ways of how to build links for Search Engine Optimization. Pay per click or PPC ads are ads where you only pay when someone clicks on your ad. If nobody clicks on your ad within a set time period, then you will not be billed. PPC ads are best used when you have high-quality and well established websites. However, PPC is an expensive way to go about link building for SEO.
Free Referral Programs: There are thousands of free link building methods available to internet marketers. However, because some of these methods may not work very well for your site or blog, some internet marketers choose to use free or low-cost methods to achieve effective link building strategies. Some of the best free link building methods include article marketing, blogging, press releases and forum posting. These methods offer the most value to search engine optimization for the least amount of investment. On the flip side, these methods do not have the same impact with high search engine ranking. For example, if you want to rank for the keyword “search engine optimization” on Google, then you should spend money on paid advertising.
Internal Link Building: The most popular form of link building for SEO involves creating inbound links from within your website. This strategy is extremely effective if you can build internal links that target specific keywords. By creating inbound links to your specific keywords or keyword phrases, you will have a higher page rank. It is also important that you target the right keywords for your site so that you will rank in the top 10% of all searches. You should also incorporate content building into your link building strategy by writing articles and posting them on popular article directories such as EzineArticles and GoArticles.
Anchor Text Generation: With the increase of blogs and social media websites, the importance of link popularity is increasing. Therefore, the developers of these websites created automated software programs called RSS feed readers that will automatically consume anchor text and link to your website. The more anchor text you have that links to your site, the better. For example, if your primary keywords are “high-quality leather goods,” you would want to use the words leather goods repeatedly over throughout your RSS feed article.
In order to generate high-quality links, you must engage in link building strategies. However, these strategies are extremely effective when performed with a comprehensive SEO strategy in place. It is not enough just to have a great keyword phrase used repeatedly, it must be coupled with a high-quality link building strategy. Your goal is to create and optimize a high-quality backlink network for your site using SEO, then optimize that network for the specific purpose of generating high-quality inbound links.