Definition: Search engine optimisation is a way of marketing and selling your products on the internet. It is also called SEM or Search Engine Marketing. What it means: SEM or Search Engine Marketing is the art of positioning your website in front of search engines in order for a search engine to list it as a relevant result for particular keywords. The main objective of Search Engine Optimisation is to improve your website’s visibility and ranking in search engine results through link building and keyword research. It is also known by other names such as search engine marketing and link building.
Benefits of Search Engine Optimization: For companies who are new to the world of internet marketing and have little or no budget for advertising campaigns Search Engine Optimization can prove to be very beneficial. Companies that do not pay to get listed in search results can achieve their goal by building quality links and increasing website traffic. When they receive traffic from a high number of websites and pages, they will be able to pay for advertising on those web pages. Another benefit is that ranking in search engines can help you increase your search volume which means more visitors to your web pages. This way you can make your web pages more visible to the users and convince them to spend time on them.
Google released four major updates in July 2020. Google changed the way that webmasters to publish web pages by making it more search engine friendly by changing the structure of how the code is placed within webpages. Google announced that in future, websites would no longer be ranked solely by Google’s spiders. Instead, Google will now measure the relevance of each page to the search keywords used by users.
How is SEO measured? Many companies believe that SEO has to do with how many times a visitor comes to a site. However, it is not. It also has to do with the quality of traffic that a site receives. Google does not like websites that are based purely on the amount of traffic they receive. Therefore, any site that has great marketing value but receives a low volume of traffic may receive a lower ranking.
What is SEO and how is it measured? The way that search engines measure SEO is with algorithms. Algorithms are the method that search engines use to identify websites. The goal of an algorithm is to find a solution to the problem that the website is trying to solve. The criteria that an algorithm will use to determine how a website should rank depends on many factors including the type of site, the content on the site and how useful the site is to its visitors.
An example of how Google measures SEO would be with the Page Rank (PR). The Page Rank is determined by how many web pages link back to a specific page on a site. Google looks at the Page Rank of each page and tries to figure out what the purpose of the page is. For instance, if a page contains lots of keywords, but Google finds that most of these keywords are not relevant to what the page is trying to do, then the Page Rank might be poor. In this case, the link popularity of the web pages linking back to the page would be considered irrelevant and the page will rank poorly for that keyword.
Another important factor to remember about black hat SEO is that the search engines will not acknowledge legitimate efforts to improve rankings by black hat SEO methods. If you get a good PR for something, such as on an article or a blog post, but you try to trick Google into thinking that you are trying to get ranked for the keywords “links”, you will not receive the acknowledgment that you are entitled to. Google is smart and knows that if they acknowledge your effort, then you have some credibility in the internet world. They might ignore the efforts of a competitor, but they will always give some credit where credit is due.
To sum up, search engines will penalise any webmaster who is repeatedly deceptive with their SEO efforts. Even though it is against the law, there is no arguing that it is an efficient marketing method and works quite well on the internet. Black hat SEO can and does work, but if you are going to use it, make sure that you are doing it legitimately. Otherwise you could find yourself penalised by the search engines.